Jeremy Davis
Sitecore, C# and web development
I wasn't at SUGCON**1 this year, but I followed the event on Twitter and have read a few of the write-ups that have been posted since the event. A popular topic this year has been applying machine learning to Sitecore in the quest for ever cleverer personalised experiences. It's fascinating stuff to read about, and I'm sure it has great potential for the future, but what I didn't see much discussion of was the possible down-sides of using "AI" for these tasks rather than people making choices. So allow me to put on some comedy horns and play devil's advocate for a bit...
